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The audience is the ultimate recipient of any event, be it for entertainment, promotion or message transmission. This role of listeners has changed now. Public speeches have become interactive and involve active participation from the audience and can no longer be exclusively meant for the crowd present locally, but may also reach the audience worldwide.
This has been possible with the introduction of technology. Audience response systems allow the response of the listeners to be expressed and recorded in between the speech, conduct live competitions, cast votes, and conduct web polls and a lot more. This article analyses the influential role of audience response systems.
Surveys and clinical studies across various centers have brought out how audience response systems broadened the impact of public speeches.
The following positive results give more strength to the use of technology in oration:
Lively interactive sessions keep the audience active throughout the speech: It is difficult to maintain the attention of all the members in the crowd throughout the speech. If the listeners are aware that they can respond easily at any point of time and will be given significance, the attention factor is noticeably improved.
The biggest advantage of improved attention is in the educational sector. The response system is termed as ‘student response system’ and uses clickers. The generally accepted impact is that clickers have improved both teaching and learning as the students get actively engaged in the courses. Individual students can easily raise their doubts through the response system and carry out healthy discussions on various topics. The system also helps the instructors to analyze the depth of understanding of every student and their way of thinking.
Retention of knowledge: Knowledge is better remembered when it is related to practical activities of life. The same applies here. When there is genuine interest and when a virtual world is created to explain the principles otherwise explained in words, the audience is able to relate to them better and improves knowledge retention. Difficult concepts can be effortlessly passed on to the listeners or students through various types of clickers at Carmie.
Smart education: Classrooms have gone smart with the use of LCD projector, satellite education and computer-based classroom discussions. These methods not only improve the subject knowledge but also develop interpersonal communication skills along with their main education course.
More accurate review on the issues raised and the speeches: The use of response systems has imparted the blessing of responding anonymously to the audience. The individuals can fearlessly give their opinion on opinion polls, exercise their freedom to cast unbiased votes, and support or disagree with the topic. The event organizers get more response as a result and the audience feel a sense of freedom and security to express their true opinions. The responses or the software do not record which individual voted for which but how many individuals did.